Stop Optimizing for Keywords: Start Optimizing for Search Journeys
Stop Optimizing for Keywords: Start Optimizing for Search Journeys For years, SEO has taught us to think in keywords. Find a keyword. Check its search volume. Analyze the competition. Create a page. Put the keyword in the title, heading, URL and body copy. Build some links. Track the ranking. Repeat. That workflow made sense when search was largely a collection of isolated queries. But search behavior is no longer that simple. A person rarely searches once, finds one perfect page, and completes their journey. They search, compare, refine, question, verify, change direction and search again. Someone looking for a project management tool might start with: “best project management software” Then search: “Asana vs ClickUp” Then: “ClickUp pricing for small teams” Then: “ClickUp alternatives” Then: “best project management software for agencies” The words changed. The underlying journey did not. And this distinction is becoming increasingly important as Googl...
